Website Redesign

Company Overview

VR Systems is a leading developer of systems to manage the voting through the entire election lifecycle.

Project Goals

Redesign their website:

  • Modern, responsive layout
  • Discover & address information gaps for 7 VR Systems personas


Competitive Analysis

  • Reviewed 7 competitor sites for design, navigation, organization, and content

User & Task Analysis

  • Reviewed the 7 personas to understand the customers’ information needs & their roles in purchasing & using voting systems

User Stories

  • Defined website requirements based on persona task goals

Site Map

  • Created a site map & website navigation to accommodate the information needs and metal models of the 7 personas


  • Designed wireframes for the new responsive website

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