Apple released the original iPod in 2001. The first time I used it, the iPod seemed pretty simple. I could load and play my music. But when I was done, I could not figure out how to turn the iPod off. There was no Off button. Weren’t Apple products supposed to be so simple that […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2017-01-20 06:26:492017-01-20 06:26:49Mind the Gap
Let’s say that you are evaluating your company’s scheduling tool. You want to know what makes an ideal experience when scheduling a meeting. To do this, you meet with customers and ask a typical CX question, What makes a great experience when scheduling a meeting? The problem is that you can wind up with silence. […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2016-10-25 00:49:442016-10-25 01:19:08Start With The Right Question
On July 14, 2016, Sprint released a press release titled: “Attention Monster Hunters: Sprint and Boost Mobile Stores Become ‘Must Stop’ Location for Pokémon Go Players.” They advertised that gamers could visit a retail store for lures, free charging stations, and help from gaming experts. The Pokémon Go game is free. In the United States, […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2016-10-25 00:14:122016-10-25 01:44:14Pokémon Go Can “Lure” Customers to Your Business
Balboa Park is San Diego’s Central Park. It’s Prado area, filled with museums, restaurants, and landmarks, is deserted once the sun goes down. That was until July 6, 2016. Now when you arrive at the Prado at night, you may not get a close parking spot. The Prado is filled with hundreds of people playing […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2016-10-25 00:09:342016-10-25 01:58:42Video Games Raise the CX Bar for All
In April, the National Association of Fleet Administrators (NAFA) is unveiling their Sustainability Fleet Standard Program at the NAFA 2015 Institute & Expo. Phil Russo, NAFA’s CEO, discussed this program in an exclusive interview with Fleet Management Weekly. In this interview, Russo stressed, “NAFA has a tremendous opportunity to…positively impact the future of this plant […]
Last fall, I spent two days at a regional operations center for a large transportation company. I was working with a team that was redesigning a fleet management device. We ran brief Pain Point Interviews with many of the truckers in order to understand what worked well and what hurdles they faced with their current […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2015-03-24 04:51:512016-10-25 02:03:58A Picture is Worth a Thousand Words
Nothing in this world is free. And you are reminded of that fact every time you decide which features you’ll include in your service. Customers want more features at a lower price tag. However, the more features you add, the more your service gets lost in the vortex of commoditization. However, the more features you […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2015-03-24 04:39:372016-03-05 07:31:14Customers Design the Feature Set
Henry Ford famously stated, “If I had asked people what they wanted, they would have said faster horses.” Did Ford’s contemporaries really want a faster horse? What if they wanted go to from Los Angeles to San Francisco? A faster horse was a moot point. The real issue was that Ford’s contemporaries wanted to go […]
https://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.png00Wendyhttps://ucentricdesign.com/wp-content/uploads/2016/01/uCentric-Design-Logo-2.pngWendy2015-03-23 13:18:182016-10-25 01:03:44Users Know What They Don’t Need
Mind the Gap
Apple released the original iPod in 2001. The first time I used it, the iPod seemed pretty simple. I could load and play my music. But when I was done, I could not figure out how to turn the iPod off. There was no Off button. Weren’t Apple products supposed to be so simple that […]
Start With The Right Question
Let’s say that you are evaluating your company’s scheduling tool. You want to know what makes an ideal experience when scheduling a meeting. To do this, you meet with customers and ask a typical CX question, What makes a great experience when scheduling a meeting? The problem is that you can wind up with silence. […]
Pokémon Go Can “Lure” Customers to Your Business
On July 14, 2016, Sprint released a press release titled: “Attention Monster Hunters: Sprint and Boost Mobile Stores Become ‘Must Stop’ Location for Pokémon Go Players.” They advertised that gamers could visit a retail store for lures, free charging stations, and help from gaming experts. The Pokémon Go game is free. In the United States, […]
Video Games Raise the CX Bar for All
Balboa Park is San Diego’s Central Park. It’s Prado area, filled with museums, restaurants, and landmarks, is deserted once the sun goes down. That was until July 6, 2016. Now when you arrive at the Prado at night, you may not get a close parking spot. The Prado is filled with hundreds of people playing […]
Measuring Sustainability & Success
In April, the National Association of Fleet Administrators (NAFA) is unveiling their Sustainability Fleet Standard Program at the NAFA 2015 Institute & Expo. Phil Russo, NAFA’s CEO, discussed this program in an exclusive interview with Fleet Management Weekly. In this interview, Russo stressed, “NAFA has a tremendous opportunity to…positively impact the future of this plant […]
A Picture is Worth a Thousand Words
Last fall, I spent two days at a regional operations center for a large transportation company. I was working with a team that was redesigning a fleet management device. We ran brief Pain Point Interviews with many of the truckers in order to understand what worked well and what hurdles they faced with their current […]
Customers Design the Feature Set
Nothing in this world is free. And you are reminded of that fact every time you decide which features you’ll include in your service. Customers want more features at a lower price tag. However, the more features you add, the more your service gets lost in the vortex of commoditization. However, the more features you […]
Users Know What They Don’t Need
Henry Ford famously stated, “If I had asked people what they wanted, they would have said faster horses.” Did Ford’s contemporaries really want a faster horse? What if they wanted go to from Los Angeles to San Francisco? A faster horse was a moot point. The real issue was that Ford’s contemporaries wanted to go […]