UX Vision & Strategy
Amyris is a B2B biotech company that is building a B2C division within the company. They will create consumer products using their own molecules. Their products include cosmetics & skin care.
Several years ago, they started by outsourcing work to agencies or acquiring companies. Now they want to centralize the design and development of the digital experience in-house. They sought strategic advice to build & integrate a UX team, and then design strategic digital programs & features.
- Define role of UX team in company & the process to work in multidisciplinary teams
- Define UX vision for a digital feature
- Define UX strategy for the loyalty program
- Define the strategy for building a design system that meets company & brand needs