UX Vision & Strategy

Company Overview

Amyris is a B2B biotech company that is building a B2C division within the company. They will create consumer products using their own molecules. Their products include cosmetics & skin care.

Project Goals

Several years ago, they started by outsourcing work to agencies or acquiring companies. Now they want to centralize the design and development of the digital experience in-house. They sought strategic advice to build & integrate a UX team, and then design strategic digital programs & features.


  • Define role of UX team in company & the process to work in multidisciplinary teams
  • Define UX vision for a digital feature
  • Define UX strategy for the loyalty program
  • Define the strategy for building a design system that meets company & brand needs