Case Study: Formalytx


  • Information Architecture


Formalytx is a real estate auction marketplace, providing consumers with the data, tools and knowledge to evaluate and acquire properties.  Users can review properties scheduled for in-person and online auctions, and bid on any online auctions.  Real estate experts can advertise their services.  Ucentric Design designed the information architecture for this enterprise system

Prior to Formalytx, users had to travel to properties to assess the value and then attend the auction in-person, often literally with a suitcase of money.