Case Study: Wahoo’s Fish Tacos


  • Usability Testing
  • Focus Groups
  • Contextual Inquiry
  • Competitive Analysis


Customers called Sony Customer Support with mechanical and software installation questions for the 2014 TV.  Sony ran an Out of Box Experience (OOBE) usability test to observe issues and brainstorm solutions.  Ucentric wrote the test script, moderated the sessions, analyzed the data, and recommended design solutions.

The team observed the issues first hand with real customers, instead of reading reports from Customer Support.  They identified where to make changes.