Case Study: Omnitracs


  • Contextual Inquiry
  • Needs Analysis
  • Survey


Omnitracs is an industry leader in fleet management systems and software.  They were creating the next generation of their Mobile Computing Platform (MPC), a device in a truck that tracked the trip. The team visited a regional operations center for one of their clients.  They wanted to talk with truckers about their experiences with previous devices, and get feedback on the next generation device.  Ucentric wrote the surveys, conducted some of the interviews, and analyzed the data.

When we took all of this data back to the design team, no one argued about the usability issues captured in photos.  We immediately discussed improvements.