Balboa Park is San Diego’s Central Park. It’s Prado area, filled with museums, restaurants, and landmarks, is deserted once the sun goes down. That was until July 6, 2016. Now when you arrive at the Prado at night, you may not get a close parking spot. The Prado is filled with hundreds of people playing Pokémon Go.
The majority of people are Millennials. But you’ll find a significant showing of families, ranging in age from tots to parents. And that’s no surprise. Over 80 million people have downloaded Pokémon Go. Why does this matter? Pokémon Go is a mash-up of technologies: GPS, mapping, camera, and social media. And it’s this combination that revolutionizes how people can interact with their apps.
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Mind the Gap
Apple released the original iPod in 2001. The first time I used it, the iPod seemed pretty simple. I could load and play my music. But when I was done, I could not figure out how to turn the iPod off. There was no Off button. Weren’t Apple products supposed to be so simple that I didn’t need a manual? But I pulled out the manual to learn that I had to press & hold the Play button to turn off the iPod. Press Play to turn off? Hmmm…that didn’t seem intuitive.
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Start With The Right Question
Let’s say that you are evaluating your company’s scheduling tool. You want to know what makes an ideal experience when scheduling a meeting. To do this, you meet with customers and ask a typical CX question, What makes a great experience when scheduling a meeting?
The problem is that you can wind up with silence. Your customers freeze up, struggling to recall specific examples of good and bad experiences. Instead they recite a laundry list of features. And the customers feel ineffectual and guilty, unable to give you directed answers.
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Pokémon Go Can “Lure” Customers to Your Business
On July 14, 2016, Sprint released a press release titled: “Attention Monster Hunters: Sprint and Boost Mobile Stores Become ‘Must Stop’ Location for Pokémon Go Players.” They advertised that gamers could visit a retail store for lures, free charging stations, and help from gaming experts. The Pokémon Go game is free. In the United States, 64 percent of the population uses smartphones, and over 21 million people play Pokémon Go daily. Players’ addiction to Pokémon Go promises a new way to reach out to your customers.
Last month we examined the potential for Pokémon Go to change users’ expectations of game and mobile app experiences. Now we will explore how this game can revolutionize the way that you incentivize your customers to reach out to you.
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Video Games Raise the CX Bar for All
Balboa Park is San Diego’s Central Park. It’s Prado area, filled with museums, restaurants, and landmarks, is deserted once the sun goes down. That was until July 6, 2016. Now when you arrive at the Prado at night, you may not get a close parking spot. The Prado is filled with hundreds of people playing Pokémon Go.
The majority of people are Millennials. But you’ll find a significant showing of families, ranging in age from tots to parents. And that’s no surprise. Over 80 million people have downloaded Pokémon Go. Why does this matter? Pokémon Go is a mash-up of technologies: GPS, mapping, camera, and social media. And it’s this combination that revolutionizes how people can interact with their apps.
Read more
Measuring Sustainability & Success
In April, the National Association of Fleet Administrators (NAFA) is unveiling their Sustainability Fleet Standard Program at the NAFA 2015 Institute & Expo.
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